I think the cash first approach can be dangerous especially for people who have addictions, I personally have had goods or food vouchers/parcels but never money. I felt it's safer to give you what you need over giving cash. It's a nice idea, but someone may need to police it to make sure it is being spent on what is being asked for. My concern is if people ask for cash to help their families eg children, elderly relatives etc, I am concerned it would be manipulated for the wrong means, only my view.