My experiences of using local services hasn't always been great, but I sometimes wonder if it's because the area that I live in has fairly poor transport links, and hence, I'm not able to access them as much because of this.
Furthermore, local services (in my opinion) don't tend to 'reach out' to people as much as they used to, and when they do, it tends to usually be via social media, which not everyone uses.
Perhaps resorting to good old fashioned methods, like putting leaflets through peoples doors about what's on locally might solve some of these issues in terms of communication and reaching out to people who perhaps don't get out as much, and don't use social media.